# Luis Landi

> Senior UX and UI designer and founder of Salsedine, an independent product studio.
> Ten years inside insurance, telecom, public administration, fleet software and virtual
> events, plus three products of his own. Works remotely across the EU and the US, based in Portugal.

This site is a portfolio: seven case studies, six service pages, and the practice behind
them. Every number on it is either measured or marked as illustrative. Contact is
ux@luislandi.com.

## Case studies

- [Routina](https://luislandi.com/routina): Small enough to repeat. Training, sleep, food, body and medical screening in one structure that gets quieter as it learns what actually matters to you.
- [ParrotB](https://luislandi.com/parrotb): Answers when you can't. Front desk, CRM, forms and e-sign for trades, including the conversation architecture for the voice agent that picks up.
- [Stefyvet](https://luislandi.com/stefyvet): A vet who goes to the animal instead of the animal coming to her. One customer's constraint became a capability the platform now has: a service area she draws herself.
- [Saveri](https://luislandi.com/saveri): Snap a receipt, see where it goes. Receipts become structured line items, and only the lines the model is genuinely unsure about ever come back to you.
- [Map View Global](https://luislandi.com/lexisnexis): Forty risk datasets an analyst could see but could not read. The rebuild organised the map around the decision rather than the data. Satisfaction up 35%.
- [Digital Services Portal](https://luislandi.com/ericsson): A 99.999% contract the customer paying for it could not see. Usability testing moved inside the sprint, catching around 70% of issues before handoff.
- [Vstage](https://luislandi.com/vstage): An industry lost its venue overnight, not the brand on the door. A white label events platform for more than 26,000 attendees. Set-up time down 50%.
- [Public administration](https://luislandi.com/engineering): Public administration services for two Italian regional governments, designed for the weakest user in the room as well as the strongest.

## What I do

- [Services](https://luislandi.com/services): Senior UX and UI design for products where the domain is the hard part. Over ten years inside insurance, telecom, public administration and fleet software.
- [Senior UX and UI design](https://luislandi.com/services/ux-ui-design): Deciding what goes on the screen, and removing the rest. The questions that decide a layout before any craft is applied to it.
- [Product ownership](https://luislandi.com/services/product-ownership): Over ten years of owning what gets built and what does not: roadmap and sequencing, discovery through to definition, and defending the cut.
- [AI and conversation design](https://luislandi.com/services/ai-conversation-design): Intent models, confidence policy, repair, handover, and the evals that prove it. None of them is a script, and the wording comes last.
- [Research and usability testing](https://luislandi.com/services/research-and-testing): Knowing which method answers the question, and when to stop. The research I actually run, and what each one is genuinely for.
- [Design systems and delivery](https://luislandi.com/services/design-systems): Token architecture, component contracts, and the six weeks after handover, which is where a design system is usually won or lost.
- [Twenty-seven methods](https://luislandi.com/services/methods): Twenty-seven methods, and the discipline to not run most of them. Research budgets are wasted on good sessions nobody was waiting on.
- [AI and conversation design](https://luislandi.com/conversation-design): The model is not the hard part. Being wrong in public is. What a product is allowed to conclude, and what it does at each level of confidence.

## About and contact

- [Luis Landi](https://luislandi.com/): Senior UX and UI designer and founder of Salsedine. I join teams that already exist and take an AI idea from problem definition through to production.
- [Seven projects, and the decision inside each one](https://luislandi.com/portfolio): Seven case studies across enterprise SaaS, public sector, and three AI products of my own.
- [About](https://luislandi.com/about): The system is rarely broken and the person is never the problem. The distance between them is the work. Psychology applied to interface design.
- [Contact](https://luislandi.com/contact): Tell me the role and I will tell you straight away whether I am a match, including when I am not. That saves you a submission and me a call.
- [Privacy](https://luislandi.com/privacy): A portfolio, not a product, so there is very little to collect. No account to create, nothing to buy, and no profile building in the background.

## Optional

- [CV (PDF)](https://luislandi.com/CV.pdf): full work history.
- [LinkedIn](https://www.linkedin.com/in/luislandi/)