• Start date : Feb 2021
  • End date : May 2023
Project Info :
Category :
UX/ UI design
Role :
Senior UX designer
Field :
Virtual events
Website :
UX start up

Vstage is a startup focused on creating a platform for hosting virtual events. As a Software as a Service (SaaS) platform, Vstage caters to companies, festivals, and associations looking to host virtual events. In 2021, I joined Vstage to design end-to-end features, develop early product concepts, and drive product growth.

Problem statement

The main challenge was to design the next generation of virtual events that are personalized, user-friendly, and engaging. With the event industry transitioning to virtual platforms due to COVID-19, our aim was to replicate and enhance the experience of in-person events.

UX remote start up
UX remote start up
UX remote start up
  • Reviewed whitepapers from 2020/21 that analyzed the event industry during the pandemic and its future evolution.
  • Explored virtual event statistics and insights from industry reports.
  • Conduct user interviews
Competitive Analysis

Identified gaps in main competitors like:

  • Data trust
  • White-label platform
  • Customer support
  • Users data and reporting
  • Technical issues
User Interviews

I interviewed 15 event organizers to collect insights and perspectives. I delved into their experiences in organizing online events, examining the various steps involved, challenges encountered, desired improvements, and methods used to gauge success. Three main themes emerged during the interviews:

  • Needs: Organizers desired a white-label platform to manage collaborators and brand assets effectively.
  • Reporting: Existing platforms lacked a streamlined process to generate comprehensive event reports. Organizers struggled to consolidate data from multiple sources within the platform.
  • Quality Assurance: Importance of prototype testing and verifying the platform's functionality before events.
UX user personas
  • Event Setup Time: Average time taken to set up an event
  • Support ticket creation: Ratio attendee and support ticket created
  • Registration-to-Attendance Ratio: The percentage of registered attendees who actually attended the event.
  • Attendee Engagement Rate: The level of engagement and interaction from attendees during the event (measured by factors like chat messages, polls, questions asked, etc.).
  • Event Dropout Rate: The percentage of attendees who registered for the event but did not attend or dropped out before its completion.
  • Post-Event Net Promoter Score (NPS): A customer satisfaction metric that measures the likelihood of attendees recommending the event to others.
Design approach
  • Initially focused on creating events for clients, aligning UI elements with client branding.
  • User personas, user journey, competitor analysis, analytics analysis.
  • Conducted client interviews to prioritize new functionalities.
  • Later shifted focus to a self-service platform where organizers could build their own events.
  • Information architecture, design system, prototyping.
Client Area prototype
UX remote brand

Engage your audiance

By creating spaces to come together.