Vstage is a startup focused on creating a platform for hosting virtual events. As a Software as a Service (SaaS) platform, Vstage caters to companies, festivals, and associations looking to host virtual events. In 2021, I joined Vstage to design end-to-end features, develop early product concepts, and drive product growth.
The main challenge was to design the next generation of virtual events that are personalized, user-friendly, and engaging. With the event industry transitioning to virtual platforms due to COVID-19, our aim was to replicate and enhance the experience of in-person events.
Identified gaps in main competitors like:
I interviewed 15 event organizers to collect insights and perspectives. I delved into their experiences in organizing online events, examining the various steps involved, challenges encountered, desired improvements, and methods used to gauge success. Three main themes emerged during the interviews: