Purpose and objectives of the activity:

The purpose of this activity is to gain insights into user perspectives and align the design with their expectations.

Methodology :

The approach for User Research involved a combination of qualitative and quantitative methods. The process followed the following steps:

• Planning and research objectives definition: Defining research goals, questions, and areas of focus.
• Method selection: Determining the appropriate research methods based on the objectives and available resources.
• Participant recruitment: Identifying and selecting representative participants based on defined criteria.
• Data collection: Conducting interviews, observations, surveys, or usability testing sessions to gather relevant data.
• Data analysis: Analyzing collected data to identify patterns, themes, and key insights.
• Synthesis and interpretation: Synthesizing findings to understand user behaviors, motivations, and pain points.
• Reporting: Documenting research findings, insights, and recommendations.

Tools or techniques employed:

User Research utilizes various tools and techniques, including:

• Interviews: Conducting structured or semi-structured interviews to gather in-depth qualitative insights.
• Surveys: Deploying online or in-person surveys to collect quantitative data from a larger sample.
• Observations: Observing users' interactions and behaviors in real-world or simulated environments.
• Usability testing: Evaluating the usability of a product or service through task-based testing with participants.
• Analytics: Analyzing user behavior data from tools like Google Analytics or heatmaps to gain quantitative insights.

Participants:

The target participants for the User Research activity were representative of the intended user group or audience. Their demographics and characteristics were considered to ensure diversity and inclusivity. The selection criteria included factors such as age, gender, location, prior experience, and relevant expertise.

Findings and Insights:

The User Research activity resulted in the following key findings, observations, and insights:

• Identified user pain points and frustrations during the product/service usage.
• Uncovered user needs, motivations, and desired features or improvements.
• Identified patterns or trends in user behavior and preferences.
• Gained an understanding of the context in which users engage with the product or service.

Recommendations:

Based on the findings and insights obtained from the User Research activity, the following recommendations were made:

• Improve the user interface to address identified pain points and enhance usability.
• Prioritize and implement features or enhancements aligned with users' needs and expectations.
• Provide clearer instructions and guidance to support users in accomplishing their goals.
• Consider personalization and customization options to cater to diverse user preferences.